Assurance Designated Drivers will always provide a safe way to get you - and your vehicle home.

Assurance allows you to enjoy all the amenities and luxuries of your own vehicle, while still being able to make it home safely.

The challenge was to create an identity that separates them from the competition by creating a recognizable symbol that people will remember the next time they need a ride home.

Project
Brand Identity

Client
Assurance Designated Drivers

Deliverables
Identity


The solution was to create an identity that was universal.
By creating a universal logo, it could be used on a series of unique notebooks while being cohesive to one another.

Laser Cut Vehicle Decals

Responsive design, Intuitive e-commerce, professional look.

Logo Variations

As the logo would have many uses, it would need to look good on both light and dark colours.